The Honduras Highland Story

High in the beautiful mountains of Guaimaca, Honduras the Showalter brothers and other local farmers work tirelessly to produce this Honduras Highland coffee for Javataza. The stability from our direct trade model has allowed these growers to invest in their farms and build their own processing facilities, resulting in a top quality coffee.

The Showalter brothers have been involved in growing coffee for many years. In 1995 their dad bought a coffee farm in Guaimaca. Initially, they did what most coffee farmers do, and attempted to sell coffee through the local market. But profits were skimpy and the going was tough. A partnership with Javataza helped change this. Thanks to the stability of our direct-trade model, the Showalter brothers report that it is much easier for them to support their families in a developing economy since they started selling to Javataza.

In 2017, Eric and Joel installed a coffee drying facility. This enabled them to handle coffee more efficiently and have better control over the coffee quality. It also made it possible for them to start processing coffee from other farmers in the community and paved the way for larger coalition of farmers that now grow coffee for Javataza.